Blue Boom by Assaf – Eau de Parfum, 125ml

The Summer Explosion.

When the summer heat reaches its peak, Boom Blue comes to change everything. An explosion of freshness begins with the very first spray, delivering an instant feeling of coolness and vitality—as if you’ve stepped away from the scorching summer heat and into a refreshing sea breeze.

The fragrance opens with bright, energetic notes bursting with vitality, before revealing a clean, modern heart that reflects elegance and confidence. It then settles into a smooth base that gives you a long-lasting presence for hours without losing its refreshing character. Designed to accompany you through long summer days, it leaves you feeling refreshed and renewed every time you wear it.

Boom Blue is more than just a summer fragrance—it’s a complete experience of freshness and strength. A scent that captures attention from the very first moment and leaves an unforgettable impression wherever you go. Whether you’re at the beach, on a trip, or going through a busy day, it gives you exactly what you’re looking for: lightness, purity, and unwavering confidence.

Every spray of Boom Blue is a declaration of a new beginning… and every summer deserves to begin with an explosion of freshness.

Fragrance Size: 200 ml

Fragrance Type: Men’s

Top Notes: Pear, Apple, Cumin

Heart Notes: Labdanum, Orange Blossom, Patchouli

Base Notes: Vetiver, Amber, Sandalwood